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to see the white space beyond the squares boundaries. But you will find numerous situations where a creative breakthrough is staring you in the face. Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves. That is, direct and explicit instructions to think outside the box did not help. Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box. Of course, in real life you wont find boxes. No one, that is, before two different research Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisbergran another experiment using the same puzzle but a different research procedure. Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots. One of Guilfords most famous studies was the nine-dot puzzle. If you have tried solving this puzzle, history 201 research paper use of cookies you can confirm that your first attempts usually involve sketching lines inside the imaginary square. Guilford was one of the first academic researchers who dared to conduct a study of creativity.

Le Centre de Biologie Mdicale vous offre la possibilit de crer votre compte personnel afin dy rattacher vos comptes rendus ainsi que ceux de vos proches. The nine-dot puzzle and the phrase thinking outside the box became metaphors for creativity and spread like wildfire in, management, psychology, the creative arts, engineering, and personal improvement circles. The symmetry, the beautiful simplicity of the solution, and the fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you. Because they hadnt, they were obviously not as creative or smart as they had previously thought, and needed to call in creative experts. Most people assume that 60 percent to 90 percent of the group given the clue would solve the puzzle easily.